Editorial look
In short
A page of a magazine: a serif headline over a plain label, warm paper, a page number in the corner.
- What it is made of
- A serif headline with a sans-serif label under it.
- Words lift into place; nothing bounces.
- One scene lifts away and the next is laid over it, like pages.
- A warm paper ground with near-black type and a deep red accent.
- A thin rule of the accent frames a corner; the brand's name and a scene number sit in the margins.
- Good for
- Explainers and how-it-works videos
- A brand or founder story
- Food, craft and anything with a history
- With your brand kit
- Your brand kit's colour and typeface replace the look's own. Everything else (pace, easing, the seams between scenes) stays, so "all my videos in this look" and "all my videos in my colour" are not a choice between two things.