Cinematic look
In short
Wide-spaced capitals, long holds and a slow drift: the grammar of a film trailer.
- What it is made of
- Capitals with wide letter-spacing, at a restrained size.
- Long, even entrances; nothing bounces.
- The camera goes through one scene into the next, with a light leak or a film burn between acts.
- A black ground under one warm light, with warm off-white type and a sand accent.
- Film grain, dark corners and a thin bar across the top and the bottom of the frame.
- Good for
- Brand films and teasers
- Hospitality, travel and property
- A premium product reveal
- With your brand kit
- Your brand kit's colour and typeface replace the look's own. Everything else (pace, easing, the seams between scenes) stays, so "all my videos in this look" and "all my videos in my colour" are not a choice between two things.