Corporate look
In short
Measured and trustworthy: the look a bank, a clinic or a consultancy can put its name on.
- What it is made of
- A geometric sans-serif in bold, at a moderate size.
- Words arrive in order, with almost no bounce.
- Scenes are pushed along like pages, or the next is laid over the last.
- A deep navy ground with a faint grid that fades out from the light, white type and a blue accent.
- Progress marks, the brand's name and a scene counter stay in the corners throughout.
- Good for
- Services and B2B
- Reports, results and figures
- Real estate and finance
- With your brand kit
- Your brand kit's colour and typeface replace the look's own. Everything else (pace, easing, the seams between scenes) stays, so "all my videos in this look" and "all my videos in my colour" are not a choice between two things.