Use cases · Kurgu

Make e-commerce product videos from your photos

In short

Upload the product photos you already have, write what the product is, its price and the offer, and Kurgu builds a short motion video: the product in motion, the price as a reveal, a review if you have one, and a call to action. The E-commerce look is tuned for it, and your brand colours override the look's.

RejiAI team ·

A product page converts better with a video, and most small shops have photos but no video. The gap is not footage; it is motion. A still photo that tilts, a price that counts up and a clear offer are enough to stop a scroll.

What goes on screen

  • The product. Photos shown as tilted cards, a grid, or a slow push-in with a caption.
  • The offer. Price and discount as a number reveal, so it reads at a glance.
  • The proof. A star rating or a customer quote.
  • The action. A button-style call to action or your shop's address.

Make the offer one thing. "20% off this week" renders as a strong scene; three offers in one video render as noise.

One brief renders in three looks, so you can see the same product video as Minimal, Bold and E-commerce and keep the one that fits. Render it in 9:16 for Reels and TikTok and 1:1 for the feed without rebuilding it.

How it works

  1. Open Kurgu → From scratch on the dashboard.
  2. Describe the product and the offer; add price, brand name and call to action.
  3. Upload product photos and your logo.
  4. Choose the E-commerce look, or compare the three proposed looks.
  5. Edit any scene's text in the Scenes tab and render.

Scenes this video is built from

Kurgu picks from the template catalogue; you can swap any scene for another in the Scenes tab.

Questions people ask

Can I make one video per product?

Yes. Each video is its own project; reusing the same look and brand kit keeps a whole catalogue consistent.

Do I need professional photos?

No, but clean photos on a plain background work best: the templates add the motion, they do not fix a cluttered picture.

Can it add music?

Yes. Pick a track from the library; when there is a voiceover the music dips under it automatically.

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